SXSW

Sponsored by Qualcomm Vuforia and IEEE, Re+Public launched its first solo mural at SXSW14. The wall was donated by the Recess Arcade Bar. Typically collaborating w/ other muralists, Re+Public saw creating our own mural content as the natural evolution in our work.

An 84′ x 32′ Wheatstone mural, the content deals with the concepts of production, advertising, and consumption. Through the Re+Public app, the mural comes alive in digital 3D, animation, and movie textures. Additionally, users can interact with the mural by touching either “production” or “beauty”.

This choice forms an anonymous data set, which could potentially develop into more intentional data sets with regard to how citizens interact with the urban space that surrounds them.