Augmented Architecture

As part of the Re+Public collaboration between The Heavy Projects and Jordan Seiler’s Public Ad Campaign, Heavy digitally resurfaced, or “skinned” physical buildings in urban centers by overlaying 3D content onto the physical environment. Creatively harnessing augmented reality (AR) technology, Heavy turned architecture into locations for meaningful cultural exchange and, in doing so, provides the user with a new way of seeing public space as a more open and democratic media environment.